As part of our Google Basic Package, you have the option to have us respond to up to (5) Google reviews per month, once a month. We will use a variation of some of the examples that we provided you. If you’ve opted out of responses from our team and would prefer to manage yourself or in-house, that is perfectly fine. We have provided our Google Review Best Practices below.
Google Review Best Practices
Understanding the value of Google reviews.
Google reviews are very important to the future of your business for a variety of reasons. If someone is considering doing business with you,
there is a good chance they will check out your online reputation. If they are trying to choose between you and a competitor and are
comparing reputations online, you want to make sure you have a good rating.
Proactively use and share your Google review link with your customers & be creative.
You can hyperlink within your email signature, or send out a request after you do business with someone. You could also create a simple
step-by-step guide to distribute after you do business with someone.
Generally people are happy to leave a review if you ask them to. Being proactive will go along way. If you don’t proactively ask, many
businesses only end up getting reviews if someone is really mad, or they are overly happy. It can end up not being reflective of the actual
reputation of your business. Did you know that character reviews are a thing too? A review can be left based on the interaction someone had
with you or an employee, so encourage them to ask also!
Negative reviews do happen.
Negative reviews happen, even to really great businesses. It’s easy to feel defensive or want to argue your case publically, but it’s important
to put some thought into how you respond. If you can reach out to the reviewer directly to try and work it out, that would be recommended. If
the review violates Google’s terms of service, it can be flagged, and they will do a manual review. If you do respond, respond with the
understanding that it will be public. Stay positive and solutions-oriented. Being intentional about reviews before you get a negative review is
important so that your overall rating will not be impacted as drastically.
Make sure to respond to both positive and negative reviews.
Not only is it polite to respond to someone that took the time to leave you a review and address them by name, it shows searchers that are
considering doing business with you that you are actively involved in the reputation of your business. Responding also supports your SEO