Pete was born in the slums of New York City to a poor dysfunctional family. At the age of seven, the police picked Pete and his younger sister, Marie, up from the street and put them in a home for kids. That’s where Pete grew up and learned about life. While this may sound like a sad story, it actually contributed to the strong person Pete later became. Not knowing what to do with his life, Pete spent 11 years in the military and is a Vietnam War veteran. While stationed in Hawaii, Pete started attending seminars and training on how to be successful in business, and in life. That positive attitude led him to his mentor, Dave, who taught Pete how to become successful in the direct mail advertising profession. Dave was tough on Pete, and most people would have quit, but not Pete! After growing up in a home for kids, and serving in the military, including a war zone, Pete was tough, ready and hungry to learn and succeed. Dave saw that in Pete, and took the time to mentor him for several years. Pete one day said to Dave, “You should write a book” and Dave said, “You’re the only one that would read it!” Dave passed away years ago, but wrote in a letter to Pete that one of the best things that happened to him over the years was meeting him, and Pete certainly shares the sentiment. Pete has one daughter, Kalia, and one granddaughter, Amelia, who he loves with all his heart. Kalia has her Master’s Degree and ABA Board certification (she’s a BCBA). She runs an autism clinic for kids in Pensacola, Florida. They are very close and Pete couldn’t be prouder! Pete’s passion is to help small businesses and friends succeed, learn and grow.