Direct Mail & Digital is the New Power Team!

Introducing Our New Program!

MCM IS NOW OFFERING DIGITAL ADVERTISING!

Paired with your Coupon Express Mailing and with several Digital Package Options, now you can take your marketing even further!

Direct Mail Drives Digital

Why you should use BOTH in your marketing

Direct Mail PROMPTS Online Research

Direct mail DRIVES consumers to online research!

  • Direct mail encourages a call to action that triggers online research

  • When consumers receive a direct mail piece, nearly 80% will act on the printed piece and 44% will visit the brand’s website immediately.

Direct mail influences buying decisions

Direct mail DRIVES consumers to online shopping!

  • Direct mail influenced 62% of consumers to make a purchase within 3 months of receiving the printed piece.
  • When reached through direct mail, 25% of consumers spent more on their purchase for that brand’s product or service.

Direct mail increases online brand awareness

Direct mail DRIVES consumers to notice you online!

  • Consumers trust direct mail more than any other types of advertising, which increases brand trust.
  • With increased credibility in print, online brand awareness and trust also increases.

Direct mail plus digital maximizes advertising dollars

Direct mail DRIVES your ad dollars more effectively!

  • When direct mail is paired with digital advertising, ad spend can more effectively increase ROI.
  • Combining direct mail and digital advertising produces as much as a 45% increase in response rate.

Explore Our Packages

See how COUPON EXPRESS & DIGITAL EXPRESS can work together to help you!

Click each of the headings below to see details about that package!

Google Basic Package

YOUR CONCERNS AS A BUSY BUSINESS OWNER

  • I’m very happy with the results I get from my Coupon Express ads. I want to inexpensively supplement that success digitally.
  • I want more visibility on Google search.
  • I want my potential customers to be able to easily find me.
  • I want to increase my ratings and reviews on Google.
  • I want someone to do all this for me because I don’t have time!


THE CONSUMER’S SITUATION

  • I’d really like to finally put that paved patio and outdoor grill in my backyard, but I don’t know who I should use. Who can I trust?
  • This ad in Coupon Express makes me what to know more about this business.
  • Is the business I’m looking for from this ad listed on Google?

  • Claims your listing!
    • What/where is my listing?
      • The Google My Business Listing is the information that appears on the right side of a Google search results page.
    • Why is this important?
      • When a listing in unclaimed, Google generates the listing with random information found on the internet, which could be wrong! Or, this area is just blank with no information.
      • Anyone can edit or add information to your listing, which could be wrong or detrimental to your business!
      • You can NOT respond to reviews!
  • Provides an ORGANIC search option to increase SEO.
    • For example, when someone searches your name or a service/product you provide, it helps rank you higher in the results.


  • Claiming of your listing.
  • Ensuring your information is correct.
    • Name and address, business description, etc.
  • Branding and optimization.
    • Custom designed branded graphics (i.e. your logo, pictures, etc.) and basic SEO building (keywords, etc.)
  • One branded post.
    • Created with a call to action to reflect your Coupon Express ad, with shareable social media links.
  • One branded offer post.
    • Created with a call to action to reflect your Coupon Express offer, with a link to print your coupon.
  • DIY review strategy support.
    • Helps you get more reviews from your customers!
  • Monthly review responses.
    • We’ll respond for you to up to 5 reviews per month, done once per month.
  • Google Insights access.
    • We’ll instruct you on how to view reports so you’ll know how your listing is doing.

Social Media Basic Package

YOUR CONCERNS AS A BUSY BUSINESS OWNER

  • Coupon Express has been great in bringing in new patients for my business. I want to make sure as many people as possible see my offers from the ad I run each month.

  • I want more of a presence for my business’ social media pages.

  • I want to post more to my business’ social media pages.

  • I want someone to do all this for me because I don’t have time!



THE CONSUMER’S SITUATION

  • I need to see a chiropractor about my back but I’m not sure who I should go to. Who is accepting new patients right now?

  • I see this ad in Coupon Express and I want to view this business’ social media to see what other things they offer.

  • Claims/creates 3 social media channels of your choice!
    • Your choice of 3 channels from Facebook, Instagram, LinkedIn, Pinterest or Twitter.
    • If you don’t have a social media channel set up for your business, we will create one for you! Or if you do have one, but you aren’t utilizing it to its fullest potential, we can help with that!
    • Why is this important?
      • Social media pages get your business in front of your customers and potential customers EVERY day!
      • Having a social media page is a powerful way to expand your reach and increase awareness of your business online.
      • Social media pages help generate leads and sales while also helping to build a better customer support system and community.
  • Provides an ORGANIC way to increase SEO.
    • Social media pages help direct traffic to your business website, which in turn, builds SEO.


  • Claiming/creation of the 3 social media channels of your choice.
  • Ensuring your information is correct.
    • Name and address, business description, etc.
  • Branding and optimization.
    • Custom designed branded graphics (i.e. your logo, cover pictures, etc.) and basic SEO building (keywords, etc.)
  • Custom designed, branded posts created to reflect your Coupon Express ad and offers.
    • Includes 3 call to action posts per month to the 3 social media channels of your choice. Total of 9 posts, published every 10 days starting the week of Coupon Express’ in home.
  • Access to your social media channel’s native reports.
    • We’ll instruct you on how to view reports so you’ll know how your posts are doing.

Google Turbo Package

YOUR CONCERNS AS A BUSY BUSINESS OWNER

  • My Coupon Express ads in combination with my Google Basic package are getting great results for my business. I want to reinforce that success even more digitally.
  • I want my business to be in the top results of a Google search.
  • I want to increase my ranking on Google.
  • I want to only reach those potential customers that are a fit for my business.
  •  I want someone to do all this for me because I don’t have time!


THE CONSUMER’S SITUATION

  • My garage door is broken and I need it fixed NOW! But who do I call? How do I solve this quickly?
  • I remember an ad in Coupon Express but I don’t remember the business’ name.
  • If I search Google for “garage door repair,” who shows up first in the results?

  • Guarantees* your placement in a Google search.
    • What is a Google Ad and how is it different from a regular search result?
      • Ads appear, usually at the top of the page, under an “Ads” label to the left of the website link; whereas search results appear further down the page.
      • Google matches Ads to a search based on how closely the search matches your keywords and campaign settings; whereas in a regular search, Google matches only text from the internet (organic SEO).
      • Ads are displayed (ordered) based on a combination of cost-per-click (CPC) bid and relevance. Bidding refers to how much you are willing to pay per click verses how much someone else is willing to pay and the budget you have set per day for the amount of clicks you want to receive. Search results, however, are displayed (ordered) based on relevance to the search term and popularity.
    • Why are Google Ads important?
      • 88% of consumers either call or visit a business within 24 hours after performing a local business search on a mobile device.
      • The higher your business is displayed (ordered) in the results (your ranking), the more likely your business is the first link a potential customer will click or call/visit.
  • Reaches more potential customers than posting.
  • Reinforces your brand power.

*Google Ads guarantee that your ad will be at the top of a search results page; however, it does not guarantee that you will be in the number one spot. That is determined by CPC bid and relevance.



ALL OF OUR GOOGLE BASIC PACKAGE, PLUS:

  • A Google Ads account.
  • Up to 5 zip codes or radius.
  • Up to 5 keywords.
  • Monthly automated reports.
    • We’ll provide you with monthly reports so you’ll know how your ad is doing. And you will still have access to reports from your Google Basic Package.

Social Media Turbo Package

YOUR CONCERNS AS A BUSY BUSINESS OWNER

  • The leads I get from Coupon Express mixed with the Social Media Basic package are turning into more jobs. I want to strengthen my position on social media even more.
  • I want more exposure on my social media.
  • I want to reach a more targeted audience on social media.
  • I want to emphasize a specific promotion I am currently offering.
  • I want someone to do all this for me because I don’t have time!


THE CONSUMER’S SITUATION

  • My garage door is broken and I need it fixed NOW! But who do I call? How do I solve this quickly?
  • I have been thinking for years that I’d like to have my kitchen cabinets more organized, and I’ve recently been researching companies that do this kind of work.
  • I see this company on my social media news feed, and it’s exactly what I’ve been looking for! And there’s a discount I can use!
  • I also remember seeing this ad in Coupon Express, so I would definitely hire this them!

  • Increases visibility and exposure on the social media channel of your choice with a boosted post.
    • Your choice of one channel from Facebook, Instagram or Pinterest.
    • Why is this important?
      • Boosted posts appear higher in users’ news feeds, giving you a greater chance of being noticed.
  • Reaches more potential customers than posting.
    • Why is this important?
      • Boosted posts are more likely to reach a larger and more relevant audience, not just those of your fans and followers.
      • Your boosted post will run every day throughout the month based on your budget, so it is more visible to your targeted audience.
  • Reinforces your brand power.


ALL OF OUR SOCIAL MEDIA BASIC PACKAGE, PLUS:

  • One created post from Social Media Basic, boosted on one of your social media channels.
    • Your choice of one channel from Facebook, Instagram or Pinterest.
  • Up to 5 zip codes or radius.
  • Up to 5-6 demographic targeting parameters.
  • Monthly automated reports.
    • We’ll provide you with monthly reports so you’ll know how your ad is doing. And you will still have access to reports from your Social Media Basic Package.

Add Ons

ENHANCE YOUR DIGITAL CAMPAIGN WITH THESE ADD ONS:

DOUBLE BASIC COMBO

  • Combine your Google and Social Media Basic Packages and get a discount on your overall rate plus only pay ONE setup fee for both!

DOUBLE TURBO COMBO

  • Combine your Google Turbo and Social Media Turbo Packages (which includes everything from the Google Basic AND Social Media Basic Packages) and get a discount on your overall rate plus only pay ONE setup fee for both!

ADD ADDITIONAL LOCATIONS

  • If you have more than one location, add additional locations for your Google Basic Package or additional channels for your Social Media Basic Package at a reduced rate for each package option!

ADD INCREMENTAL DIRECT AD DOLLARS

  • Get noticed even more when you add incremental direct ad dollars to your Turbo Package(s) to expand your targeting with additional keywords and higher placements.

WHAT IS REPUTATION MANAGEMENT?

  • Take control of your online reviews in one place and build your online reputation to drive more business!

WHAT DOES IT INCLUDE?

  • Account setup in BirdEye, a business reputation management software, with monthly review generation, marketing, management and monitoring. Ask us for more details!

*Reputation Management and the BirdEye app will require active involvement on your part. If you cannot dedicate the time to participate, we recommend not choosing this add on.


GET YORU INFO OUT TO EVEN MORE CUSTOMERS!

  • Improve your digital reputation even more, increase your SEO value, and never miss an opportunity to reach potential customers!

HOW DOES THIS WORK?

  • This add on will allow Digital Express to publish and manage your business listings consistently across 50+ global partners including Bing, Yelp, Waze, Apple Maps, Trip Advisor, Yahoo, BBB & more!

How It Works

Mail with us in the Coupon Express Direct Mail book!

Digital Express is meant to compliment your Coupon Express mailings. When you mail with COUPON EXPRESS, you have the option of adding a DIGITAL EXPRESS campaign for the same month of your mailing.

Since consistency in advertising is vital, your Digital Express listing, post and/or ad will be based on your ad from the Coupon Express book.

CHOOSE YOUR DIGITAL EXPRESS PACKAGE(S)

We’ll help you decide which package or combination of packages is best for your business. And when you combine, you get a discount!

FILL OUT SOME INFORMATION

There will be a few things we will need your help with to get started, but we’ll walk you through the process and make it as easy for you as we can! Once that’s done, we’ll get started working on your listing, post and/or ad!

approval & go live!

You’ll always have the chance to approve your listing, posts and/or ads, and make any needed changes. And then… WE GO LIVE!

The Schedule

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