Our Mapping Methodology is Different

Pete Explains How And Why

MCM Coupon Express

Direct Mail

Mailed to 120,000 consumer households every month!

Our Mapping Methodology is Different

Pete Explains How And Why

Our signature product is Coupon Express, a shared direct mail program. A shared, or marriage, mail program combines multiple business’ advertisements in one package, or as in Coupon Express’ case, a book format. This allows the costs of a direct mail advertisement to be “shared” between all advertisers included in the package (or book), rather than one advertiser shouldering the entire expense of a solo (or single) direct mail piece. Solo direct mail pieces can cost upwards of 60 cents or more per home; however, with a shared direct mail program, like Coupon Express, businesses can have a coupon professionally designed, printed and mailed as low as 2 cents per home.

Mailing Areas

Coupon Express is mailed to 120,000 consumer households in the local area every month. There are six different mailing areas to chose from with 20,000 homes per area. Businesses may choose to mail one mailing area or any combination up to the seven areas available. This makes it possible for small businesses to target areas and demographics where they are most likely to gain customers, while also allowing larger businesses to mail to the entire marketing area.

2024 Mailing Areas

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Calendar

Coupon Express is in homes each month, usually on the second week of the month, with some exceptions. Our December mailing comes out earlier in the month to allow for the Christmas and New Years’ holidays. While the official in home date is the highlighted Thursday, some books can start hitting homes as early as the Tuesday of that week. This is due to the post office’s distribution schedule. The Monday of deadline week is highlighted in green.

2024 Calendar

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Important Dates

Important dates for both Coupon Express and Digital Express (our digital product) are represented in the table below.

For Coupon Express, although mail dates are approximate and based on production, trucking and postal delivery, Coupon Express has been delivered on time for over 38 years. To give adequate production time to our supplier, we typically deadline three weeks before the book is in homes.

For Digital Express’ display ads, the deadlines listed allow our staff and digital partners time to prepare your campaign(s) for a live date by the first of the following month. For e-blasts, the deadlines listed allow are staff and digital partners time to prepare and test your email blast for a live date by Coupon Express’ in home, which is our recommended drop date for e-blasts. However, we can typically accommodate your preferred drop date. For more about Digital Express, click here.

2024 Important Dates

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